Question #2 of my 4 Qualifying questions that you must ask before starting a business is: Who is your target market? This is a perfect example of using the answer to that question to target me. I know my age and I know my state, so when this popped up, it naturally caught my attention. If they would have just had an ad for car insurance, I wouldn’t have looked twice.

I guess this points out the importance of knowing your target market so you can attract their attention in all this chaos of information that is thrown at us daily!