Sell to those who already love you! Why waste your time trying to sell a Ford to a Chevy driver. Why spend your time trying to convince a Democrat that you are right if you are Republican.  If all the current Ford drivers went out and bought a new Ford or all the Republicans would just go vote, Ford would be super successful and one party would have it made in a coming election. Simply reach out and touch those that already love you.  Constantly be reaching out and touching those who already love you and what you do. Regularly search through your database and figure out who needs a call, an email or a greeting card. And do it often.

I recently read an article that quoted a study that said for every month that goes by, a customer becomes 10% less loyal. That means if you haven’t touched your customer in some way for 4 months, they are only 60% loyal. (Easily stolen by a competitor.) I can’t find the article now as I would love to research the topic more, but the stats aren’t what is important. Common sense says it is true.

As the old saying says,  “stick with who brung you to the dance.” Just make sure you tell them how important they are to you and DO IT OFTEN in every way you can.   Not bad marriage advice as well. 100 Tips in 100 days.